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“In embracing the diversity of human beings, we will find a true way to happiness” Malcom Gladwell – TED talk 1. Watch the video: https://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce/transcript?language=en#t-235305 2. Participate in the discussion. It’s an open discussion but I offer some ‘talking points’: What are your thoughts about the video? How does the video relate to the concepts covered in class? Mention 3 examples of products/services you use (not necessarily food related) where you find the concept of horizontal segmentation. Is your organization leveraging on the concept of horizontal segmentation? If so, how? If not, how would you apply this concept to your product/service offerings? Are there any caveats to horizontal segmentation?