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What are the key factors that shape the circulation of data in social media?

This module will be assessed by one 5,000 word essay.  Using materials from across the module answer one of the following questions. Please note that the essay questions are not attached to particular weeks, rather we are looking for you to work with content from across the module in answering your chosen question.  My chosen question: What are the key factors that shape the circulation of data in social media? Use at least two examples from social media to illustrate your answer