Executive summary needed with content page and bibliography.
Section A – Introduction to the organization, background to your business, its past performance
and factors that have influenced its performance.
Business Performance – sales, financial data trends, successes and problems and challenges
(if you can find the chairman’s report – usually as part of the company’s annual accounts –
this is a useful resource)
Analysis of Performance – key issues affecting performance – PESTEL factors, Industry
trends and Market Trends, Porter 5 Forces information, SWOT analysis
Future Strategy – you only really need to focus on one or two strategies but others can
be linked to them. The key here is to justify your strategy – develop this argument :-
What do you want to achieve?
Why do you want to achieve it?
How you will achieve it?
What your success might depend on?