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Report on Amazon and Alibaba Innovation

You will write a 4,000 word report on the management of innovation in those organisations that must include the following sections:   1.    An introduction to the two organisations and some of their main innovative end results.   2.  Map and critique the innovation space of the two organisations setting out existing practice (i.e. outputs/outcomes). (The 4Ps)   3.  Critically discuss the innovation strategy and management process employed in the organisations using Tidd and Bessant’s 4 step model (search, select, implement and capture).   4.  Identify recommendations to improve the innovation management of the two organisations.   5.    Provide a short conclusion to your innovation report assignment.