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Marketing metrics – calculate ROMI

The first task consist of calculating ROMI. To know about ROMI i will attach a book where you can read chapter 11.5 in Marketing Metrics, Farris et al. You will be provided with an excel in order to get some numbers to work with The second task consist of reading through an article where you will perform a brief analysis on what dilemma is being discussed.  Please do not be frighten by ROMI it is nothing advanced, it is marketing after all, and all the info you will need to complete the task is readily available.589369a minute ago

The number of pages/words are not important, it can be less if you answer the questions