Select Page


In the only assignment of this module the students need to deliver and justify a business plan for a fledgling sports organisation/club/gym. This one may be a national or international one of a small or medium scale (According to UK laws: 249 MAX employees withing org). PLEASE READ THE ATTACHED BRIEF   1. Introduce the chosen sport organisation, explain its structure, size, evolution, major competitors and partners etc. 2. Critically analyse and evaluate the micro and macro environmental factors of your chosen organisation that could influence your prosed marketing strategy over the next five years. Please also evaluate the status of the detected stakeholders and how that could influence your entrepreneurial strategy. 3. Evaluate on how potential entrepreneurial strategies chosen for your marketing plan have already been used in the past; critically evaluate positive and negative aspects of those. Give various national and international examples