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Consumer Behaviour

Assume the role of an executive working within the Marketing Department. The business plan is to prepare a Consumer Behavior Report of : – Situation Analysis of the Company – Target Market Description – Target Market Decision Making Process – Two Social influences on Buying Behavior – Two Psychological influences on Buying Behavior – Two Personal influences on Buying Behavior – Four Marketing Strategy Recommendations The chosen company is to be a middle to high end product. It must be based on a real company not a fictitious one.