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Analysis of gendered advertisements

1.  Content Analysis of Gendered Advertisements:  This project is worth 100 points and involves an analysis of 4 gendered advertisements.  You are asked to select 2 print advertisements that portray men and 2 print advertisements that portray women.  Another component to this project is a historical comparison, thus you will need to select one masculine advertisement from 2018/2021 and one masculine advertisement prior to 2000.  You will follow the same procedure for the two advertisements that portray women.  The historical advertisements may be selected from any year between the years of 1890 to 1999.   ·         This analysis will involve applying concepts learned in this course, including socialization, doing gender, and societal portrayals of masculinities and femininities both past and present.  ·         You will need to include in-text citations for any resource used to complete this project, including the textbook, videos shown in class, and lecture notes.  In addition to the in-text citations, you will need to include the complete reference on a reference page.  When citing lecture notes within the text of the paper, follow this example:  (class lecture, date).  When listing the lecture notes on the reference page, follow this example:  Class Lecture, Sex and Gender in Social Contexts, Date. ·         The use of information and references outside of class materials will be required for this project.  Outside sources will consist of researching the social climate (as it relates to gender) for the historical ad.  Outside sources may also be used to discuss the social climate for the current ad.  However, information pertaining to core concepts must come from class lectures and the text.  You must provide an in-text citation and include the complete reference on a reference page for all outside sources.             -Wikipedia is not an acceptable outside source for this project. ·         You will not have to include references for the 4 advertisements instead you will attach a copy of each of the 4 advertisements to the end of your project.  Be sure you will have access to a physical copy of your advertisements.  The best resource to find advertisements is the Internet. ·         The in-text citations and reference page should adhere to 1 of the following guidelines: the American Sociological Association’s (ASA) citation and reference guidelines, or the American Psychological Association’s (APA) citation and reference guidelines.  References and citations must be consistent throughout the entire paper.      ·         You can access the guidelines using the Purdue Owl Writing Lab online resource:        For ASA in-text citations:      https://owl.english.purdue.edu/owl/resource/583/02/      For ASA reference page:      https://owl.english.purdue.edu/owl/resource/583/03/      For APA in-text citations:      https://owl.english.purdue.edu/owl/resource/560/02/      For APA reference page:      https://owl.english.purdue.edu/owl/resource/560/05/   ·         The paper you will write for this project must be at least 2 complete pages in length (but will probably be 2.5 to 3 pages in length), single-spaced, Times New Roman, 12 point font with 1 inch margins on all sides of the paper.  ·         Be sure to copy and paste the advertisement images at the end of your paper. Content of Paper for Content Analysis of Advertisements   Section 1:  Comparison of the two female advertisements (historical vs. present)   Paragraph 1 (minimum of 5 sentences) – Brief summary of Ad 1.  What product and company is this an Ad for?  What magazine and/or website was the Ad found?  What year was the Ad released?  Who (what models) are in the Ad?   Paragraph 2 (minimum of 5 sentences) – Brief summary of Ad 2.  What product and company is this an Ad for?  What magazine and/or website was the Ad found?  What year was the Ad released?  Who (what models) are in the Ad?   Paragraphs 3 & 4 (minimum of 5 sentences each) – Doing Gender (historical vs. present) In paragraph form, answer the following questions: ·         How are the model/models doing gender in EACH ad? ·         How is doing gender different from the historical ad to the present day ad? ·         How is doing gender similar from the historical ad to the present day ad? ·         How realistic are these portrayals of doing gender for EACH ad?   Paragraphs 5 & 6 (minimum of 5 sentences each) – Sexual Objectification (historical vs. present) In paragraph form, answer the following questions: ·         Is there any evidence of sexual objectification (using the model(s) to sell sex/turning the model(s) into an object/or only using body parts of the model(s) in the historical ad? ·         Is there any evidence of sexual objectification (using the model(s) to sell sex/turning the model(s) into an object/or only using body parts of the model(s) in the present ad?  ·         Support your answers to the above questions using specific examples from EACH Ad, and using information from Jean Kilbourne’s Killing Us Softly to support your answers. ·         Based on the historical ad, what is society’s message regarding women?  ·         Based on the historical ad, what is society’s message regarding women?  ·         Are women presented in a negative light in the historical ad?  In the present ad?  Explain your answer.   Paragraph 7 (minimum of 5 sentences) – Socialization In paragraph form, please answer the following: ·         How does EACH ad act as an “agent” of socialization? ·         In your opinion, are these ads powerful in their message regarding women?  In other words, are these ads powerful “agents” of socialization? ·         Is there a change from the historical ad to the present ad?  For example, is the present-day ad worse (more negative) in its portrayals of women?  Is there improvement in how women are portrayed in the present-day ad?   Section 2:  Comparison of the two male advertisements (historical vs. present)   Paragraph 1 (minimum of 5 sentences) – Brief summary of Ad 1.  What product and company is this an Ad for?  What magazine and/or website was the Ad found?  What year was the Ad released?  Who (what models) are in the Ad?   Paragraph 2 (minimum of 5 sentences) – Brief summary of Ad 2.  What product and company is this an Ad for?  What magazine and/or website was the Ad found?  What year was the Ad released?  Who (what models) are in the Ad?   Paragraphs 3 & 4 (minimum of 5 sentences each) – Doing Gender (historical vs. present) In paragraph form, answer the following questions: ·         How are the model/models doing gender in EACH ad? ·         How is doing gender different from the historical ad to the present day ad? ·         How is doing gender similar from the historical ad to the present day ad? ·         How realistic are these portrayals of doing gender for EACH ad?   Paragraphs 5 & 6 (minimum of 5 sentences each) – Sexual Objectification (historical vs. present) In paragraph form, answer the following questions: ·         Is there any evidence of sexual objectification (using the model(s) to sell sex/turning the model(s) into an object/or only using body parts of the model(s) in the historical ad? ·         Is there any evidence of sexual objectification (using the model(s) to sell sex/turning the model(s) into an object/or only using body parts of the model(s) in the present ad?  ·         Support your answers to the above questions using specific examples from EACH Ad, and using information from Jean Kilbourne’s Killing Us Softly to support your answers. ·         Based on the historical ad, what is society’s message regarding men?  ·         Based on the historical ad, what is society’s message regarding men?  ·         Are men presented in a negative light in the historical ad?  In the present ad?  Explain your answer.   Paragraph 7 (minimum of 5 sentences) – Socialization In paragraph form, please answer the following: ·         How does EACH ad act as an “agent” of socialization? ·         In your opinion, are these ads powerful in their message regarding men?  In other words, are these ads powerful “agents” of socialization? ·         Is there a change from the historical ad to the present ad?  For example, is the present-day ad worse (more negative) in its portrayals of men?  Is there improvement in how men are portrayed in the present-day ad?   Discussion & Conclusion Write a 2 paragraph discussion/conclusion comparing the men and women in the ad.  Focus on the following questions when writing your conclusion: ·         Are men portrayed more negatively than women?  ·         Are women portrayed more negatively?  ·         Does the time period of the ad make a difference?  Why or why not?  ·         What do these ads teach you regarding men and women?  ·         Do these ads perpetuate further gender inequality?  Or, do these ads close the gap in gender inequality?  ·         Are some ads more positive than others?  ·         Be sure to explain your answers to the above questions using information from class.