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Readings & Materials After reviewing the materials below, please share any excer

Readings & Materials After reviewing the materials below, please share any excerpts you may have found especially useful or interesting and tell why. Marketing Appeals & Tactics http://howtomarketing.us/vanhook2.htm (Links to an external site.)You have to win a potential customer's attention amid a barrage of thousands of ads daily then quickly convince the customer to buy. The Two C's of Effective Marketing http://howtomarketing.us/mckerns2.htm (Links to an external site.)To better harness a silver bullet to success, Leslie McKerns says to fire up…