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ANDY WARHOL who was either the greatest “artist” or the greatest “brander” of th

ANDY WARHOL who was either the greatest "artist" or the greatest "brander" of the 2nd half of the 20th century. Or perhaps a bit of both. Or perhaps a con. This Video is worth an hour of your time: https://www.youtube.com/watch?v=x-VFhb-oxHU And check out https://www.moma.org/artists/6246 At some intuitive level, having lived in the poverty of the Depression, then seeing the branded affluence of the American 1950's, Warhol could sense where the whole mess was going. So he took the objects of…

1. Select any specialty store (other than Victoria’s Secret, Best Buy, and Sport

1. Select any specialty store (other than Victoria’s Secret, Best Buy, and Sports Authority) and explain what products they sell and who is their target market?  What positioning do they use? 2. Compare/contrast these supercenters (Walmart and Target) and explain what commonalities or differences they have.  Which do you prefer to shop at and why? 3. List 5 stores (any type) that are typically found in a mall.  Explain what each store sells and why you think they choose to…

For Assignment 2 you will create a new product and provide how you would market

For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product. 1) Define and explain each of the following tools/concepts below. The strategic planning process S.W.O.T Market Segmenting Target Marketing Product Positioning Offerings: —product, price, and service. 2) Use two or more of the concepts from part 1 in your product assessment. 3) Analyze security, privacy, ethical, and…

Context for my presentation: This is the problem statement. —The Consumer Pac

Context for my presentation: This is the problem statement. ---The Consumer Packaged Goods (CPG) industry is a $2 trillion dollar industry that is one of the largest sectors in North America. CPG items are used daily by average consumers and require routine replacement, such as food, beverage, clothes, tobacco, makeup, and household products. Because the industry is large and full of competitors, TV advertising is heavily relied on to grow companies’ audiences. By analyzing the data from CPG network level…

As we noted in class, services are different from products. Service are performe

As we noted in class, services are different from products. Service are performed, products are things. The creation of value through a service is therefore very different from that with a product. And services constitute well more than half the value in the GDP of a developed country. Finally, service businesses (JPM, Citi, Deloitte, PWC, E&Y, Facebook, Goldman, MorganStanley, KPMG, etc) are some of the biggest employers of NYU grads. The odds are you will be working for a service…

Some things to mention/discuss for the video can be what you learned, whether yo

Some things to mention/discuss for the video can be what you learned, whether you think it’s a good/bad idea/strategy, things that may have surprised you. Make sure it is your own thoughts/opinions.  Not a word for word description of what was discussed in the video.  Video link: https://www.youtube.com/watch?v=6viSSo12-PQ&list=PLDt0J62yU45sN1rBmNiSRr12acZBnPAZy&index=131

Instructions Marketing Peace in Colombia Over the weekend, please watch/read the

Instructions Marketing Peace in Colombia Over the weekend, please watch/read these short pieces (below) concerning one of the most creative, compelling marketing and advertising campaigns in recent years. Then, in 2-3 double spaced pages, explain how the concepts we have discussed in the first two sessions of our Marketing course help to describe and bring structure to the story of this campaign and its effects. I have set up a link on our NYU Classes. Please upload by Monday before…