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Define the meaning of the term ‘globalisation’ Assess the impact of globalisatio

Define the meaning of the term 'globalisation' Assess the impact of globalisation on the way businesses operate Identify a minimum of three appropriate and relevant wider reading sources that you consider useful in answering the question Either directly cite, or paraphrase, material from the above sources ensuring you clearly and correctly identify the original author(s) Be correctly formatted and referenced.

Please watch the video listed below then give your thoughts/opinions on it. Plea

Please watch the video listed below then give your thoughts/opinions on it. Please do not give a word for word description of what was said in the video just your thoughts and opinions from what you gathered from it. Some questions to keep in mind that can help you while writing this include, 1. What you learned from watching the video 2. If you think it’s a good/bad strategy/idea 3. What may have surprised you about it Please remember those…

literature review, ‘The Use of Autonomous Sensory Meridian Response (ASMR) in Ad

literature review, ‘The Use of Autonomous Sensory Meridian Response (ASMR) in Advertising’ Please note that this assessment contributes 50% of the overall marks for MK328 Your literature review should be a maximum of 1,750 words (+ / - 10%). You will need to use the online library (and specifically, Business Source Premier) to gain access to the academic journal articles needed for your literature review. We will cover how to use the online library and how to write your literature…

Given recent events, many activities, including education, is shifting towards d

Given recent events, many activities, including education, is shifting towards digital age. You are invited as a ‘guest blogger’ to share your expertise on one of the marketing-blogs. Your task is to choose a short video advertisement of a global brand (Apple, IKEA, Nike, etc.) related to Covid-19 pandemic and provide a consultation of the used promotional mix elements in the advert from an international marketing perspective.  Please find the full description as well as a sample blog post and…

Come with a detailed marketing plan for our unique “Smart Smoke Detector” Produc

Come with a detailed marketing plan for our unique "Smart Smoke Detector" Product : A smoke detector that can be turned off using voice recognition. Most smoke detectors go on when it detects the slightest abnormal sign of smoke in its vicinity. This problematic behavior is always unpleasant when the smoke is not an emergency. To manage this and stop the alarm, especially when cooking, we would develop a voice recognition system that controls the alarm when you shout, "Stop,…

question 1 Considering the campaign, and the customer segments identified sugges

question 1 Considering the campaign, and the customer segments identified suggest ONE communications objective using SMART. Justify your answer. question 2 Give examples of communications theories and models that have been applied to the campaign Eg RACE, DAGMAR, AIDA etc please watch the advert Info about the ad on the website: https://www.johnlewis.com/content/give-a-little-love (Links to an external site.) https://www.youtube.com/watch?v=Juv2c0xgGno&feature=emb_logo

This assignment will challenge each student to write an essay based on an academ

This assignment will challenge each student to write an essay based on an academic marketing article. You will first need to identify an article that has been published in a marketing journal included in the CNRS list: https://www.gate.cnrs.fr/IMG/pdf/categorisation37_liste_juin_2020-2.pdf. Your essay, which is limited to 1500 words consists of four parts: ▪ In part 1, you should discuss the relevance of the general topic that the article refers to. ▪ In part 2, you should discuss the key results of the…

Conduct a marketing research project. You need to choose one research problem (f

Conduct a marketing research project. You need to choose one research problem, develop the hypotheses, summarize preliminary insights, design a questionnaire, collect data, and conduct analysis, and make recommendations, etc.. There are two important points. Firstly I need a brief summary of the project in 250 words. Secondly, there is a methodology part and I need to use Qualtrics. When you writing this part you need to create questions for the survey. after you write it please send it to…

Create an individual report, using the following tools and model (lecture slides

Create an individual report, using the following tools and model (lecture slides are attached below): - Positioning, - Segmentation, - Marketing mix, to evaluate a brand of your choice. It can be about Uber and Uber eats. If you choose a new brand you will need just a short introduction of that brand (shortly describe what is it about) and then focus on the key elements mentioned above. You must show an understanding of the respective tools by demonstrating an…