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“WHY WE BUY” ANALYSIS PROJECT (100 points) Read Paco Underhill’s book, “Why We B

“WHY WE BUY” ANALYSIS PROJECT (100 points) Read Paco Underhill's book, "Why We Buy" by 10/21/20. Do not attempt to do this project without first reading the book. (It is suggested that students take notes while reading the book). After signing up for a retailer to analyze (details and sign-up will be provided on 10/21/21) (Links to an external site.), go to and analyze your assigned "brick & mortar" store. If analyzing a larger store (department store, discount store, big…

Decide on a real or made up business you want to be in. It can be one you are in

Decide on a real or made up business you want to be in. It can be one you are in now, one you would like to start or totally fictional for a grade. Using the text, articles, research and discussions you have shared to date, Draft a minimum of 6 pages outlining the Retailing strategies for each of the chapters you would incorporate into your business including the design and layout. See the articles on design to help you in…