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This project is a case study analyzing Generali Deutschlands (insurance company)

This project is a case study analyzing Generali Deutschlands (insurance company) Sport sponsorship activities during the Covid-19 pandemic. Due to the cancellation of various events, the company had to become more active on digital platforms and social media. They have sponsorship properties in running (marathons), tennis and Wintersports. The literature review should contain a full review of literature regarding sponsoring and more specifically sport sponsoring, digital platforms like social media, and COVID-19.

You are going to write a persuasive essay—but you are not going to be writing a

You are going to write a persuasive essay—but you are not going to be writing a standard SOL-type five paragraph essay about changing cafeteria foods to healthy alternatives or requiring students to volunteer in order to graduate. Instead, taking a cue from the 1998 movie, Deep Impact, imagine a scenario in which a comet is hurtling toward Earth that could wipe out most life on the planet. Giant caves have been filled with supplies to sustain one million people who…

Hello, I need my resume to be fluffed, like alot. Most of the resume is like jot

Hello, I need my resume to be fluffed, like alot. Most of the resume is like jotted down things I have done and most of the personal information will be vague such as my contact info (1-800-000-0000). I would like for each job description to so very professional and not just waitress, manager or nanny. For the restaurant portion, I have done everything from wait tables manage the entire restaurant and even cooked in the kitchen. Nannying I have watched…

It’s a homework of Public Relations major, but there is no this category, so i c

It's a homework of Public Relations major, but there is no this category, so i choose advertising. A new brand of hand sanitizer of Unilever, called as Lifebuoy, need to promote itself, so write a sample press release and an tv/radio coverage idea to promote this brand. PS: 300 words for press release and 200words for tv / radio coverage idea In our communication plan, we decide to connect this brand to charity, Because this is the unique point of…

Find an advertisement, cartoon, or image on the Internet that depends predominan

Find an advertisement, cartoon, or image on the Internet that depends predominantly (if not entirely) on visual appeals to market a product or make a point. Avoid using videos or commercials. Consider the purpose, targeted audience(s), context, and effectiveness or ineffectiveness of the image. In your introduction, identify the image, the purpose, and the targeted audience(s) of the image you are analyzing. Include either a copy of the image or a link to where the image can be found. Also,…

Below are the learning exercises for Chapter 14. What is required of you is to p

Below are the learning exercises for Chapter 14. What is required of you is to pick 5 of the following to talk about? Each one will require a 2 to 3 paragraph informational response. This will be in the form of an essay paper. the last page will be a reference page. Some may require research. This is an assignment for grading. Chapter 14 1. Discuss the metrics marketers use to measure the effectiveness of traditional advertising (e.g., magazine ads).…

Case Study Project This assignment provides a comprehensive look at cultural, po

Case Study Project This assignment provides a comprehensive look at cultural, political, and economic factors affecting current issues in advertising. Step One: Selection of Topic—Each student identifies a real-world public relations/integrated marketing communications campaign addressing diversity and human rights created individually or collaboratively by a multinational corporation, nongovernmental organization, nonprofit, government, or public figure in the U.S. or abroad. Step Two: Research, Writing, and Editing of Report — Investigate what has been written and shared about this ad campaign by…

The paper which needs to be created is the theoretical framework of the thesis w

The paper which needs to be created is the theoretical framework of the thesis with the title: "Status analysis of tracking strategies, the influence on the German advertising industry and the development of a recommendation of future proof tracking strategies for German companies" I have uploaded the guidelines for the paper and the Research proposal as well. The focus of the theoretical framework is: "What can we learn from the academic literature digital tracking strategies?" That includes all topics that…